I am going to reveal to you a good portion of my blogging strategy and summarize it for you.

This won't be short but it will be worth it.

And I assure you it isn't something you will find by searching on Google "how to do blogging", or "how to rank on page 1 of Google", or "should I start a blog for my business" or "how to get started blogging".

My strategy is unique and practical.

Traditional blogging calls for "niching down" and "doing keyword research".

I almost do NONE of that.

You may want to save this blog to refer back to it.

You’ll see examples of blogs I’ve written spread out in various places in this email too, which will give you a taste of the quality and effort that was put into these blogs and demonstrate to you what I am teaching you.

Again, the content you’re about to read isn’t something you can easily find on Google by searching for it.

Because I follow none of the traditional and generic SEO strategies that you may find online.

It is a unique and practical strategy that has been evolving for years and has worked really well for me.

No one thinks of me as a blogger, nor do I consider myself a blogger.

However, it is a very important traffic strategy I use to have evergreen content and traffic to my offers.

By the way, all these terms “evergreen”, “traffic”, “offers”, and “SEO” – may seem foreign to you if you are a beginner.

Don’t worry, I have a glossary for online marketing that is always growing which you can find on faq.eranbucai.com.

For example, here’s a short explainer video and support document on what is SEO.

This website, FAQ.EranBucai.com, is a sort of a blog too.

Which brings me to the first chapter of this extensive blog, but first…

Let's forget about backlinks, quality content, writing, consistency, keywords, Google, and all this "stuff".

None of it matters.

There is a sole purpose to having a blog - and I need you to stay focused and keep that in mind.

My strategy worked for ME.

Someone else's strategy may work for THEM.

You may use some or all of what we may share with you.

The reason you would even start a blog or implement anything is for one reason, and one reason only.

GET MORE CUSTOMERS

That is the reason.

But since people aren't just going to read your blog and buy, we have to look at it from a more realistic perspective.

The goal of having a blog is to ultimately get more traffic so you can convert some of this traffic to leads and then paying customers.

The thought process is:

Write good content, get traffic, build awareness, build trust, add value, position myself as an authority on a specific topic, and hopefully build a list that in turn can turn into paying customers.

If your blog is not engineered toward that goal, it’s just a bunch of random writing.

Just like the random writing I did in 2017, 2018, etc.

My blog now is very strategic, even if it is not the main traffic source for me.

Blogging is just one pillar of my “strangers to customers” process.

What is the “strangers to Customers” process?

It is the journey that it takes for someone who knows nothing about you, to consume your content until they decide to buy something from you.

The speed and efficiency of this process is determined by a concept called “Touchpoints” which is something I cover in my Email Sequence in a Day Course.

In short:

The more touchpoints, the better quality touchpoints, and the frequency of the touchpoints affects how fast or slow that journey takes.

A blog is simply another potential touch point that helps bring someone closer to becoming a customer by adding value to their life.

The blog needs to be helpful to them so they want to consume more of your content, join your email list, or buy from you.

I want you to imagine you have a journey or a timeline that someone who doesn't know you (i.e. a stranger), becomes aware of you, and overtime decides to pay you for something that you sell.

Our goal should always be to SHORTEN that timeline.

Shorten in two ways:

(a) How long it takes them to go from a stranger to a customer?

(b) How much manual work we have to do to get that result?

If I can reduce the manual work on my part to add value to someone's life, enough for them to make a decision to buy one of my products or services, that is the best!

Maybe they consume my content for a week, a month or a year.

But they are consuming content I already created and I don't have to speak with them.

It's not that I'm being unfriendly :-)

I love talking to people.

But if I can have enough valuable content that people decide they have seen enough to make a buying decision - that is the optimum scenario.

And if the quality of the content and how targetted it is to their exact pain point and how you solve it, will also help with determining the speed of how long it takes for them to make a buying decision.

I am going to simplify the process of finding customers online…

There are two golden rules to finding customers online (as explained in this blog).

Golden rule #1 is "get in front of other people's audiences"

Golden rule #2 is "make yourself known".

Golden rule #3 is "form meaningful connections."

It doesn't matter if it is a podcast or in someone else's YouTube video or in a Facebook group.

For example, I attended a live 2-day summit in Dubai and volunteered to get one of my YouTube videos "roasted" on stage.

Why?

Because now 100s of people who didn't know me before know of me.

I had dozens of people walk up to me after the "roast" and I made a bunch of new connections.

A bunch of people also followed me as a result.

I simply got in front of other people's audience and I made myself known by volunteering to get my video critiqued.

In order to get your website ranking on page 1 of Google, you're gonna need backlinks and my strategy for getting backlinks aligns with the 2 golden rules.

More on that shortly…

But first, let's talk about my content strategy:

I watched a video from the Founder of Amazon, Jeff Bezos, talking about different types of business models.

Product-centric business model, meaning the company focuses on creating a product as their biggest point of focus.

Apple is a good example.

They are a product-centric company with their iPhones, iMac, MacBook Air, MacBook Pro, iTunes, iCloud, etc.

He described Amazon as a customer-centric business.

Their goal was always to do things cheaper, faster, easier, for the customer.

That got me thinking – what is my business?

What resonated with me is a customer-centric business.

I LISTEN to my customers (or potential customers, followers,

subscribers, ideal customers).

And I evolve based on what they need and want to make things cheaper, faster, easier, simpler, etc.

My product, my offers, and my CONTENT, all revolves around the needs and wants of my customers.

I may have my own idea and put it out there to test feedback, but it evolves based on FEEDBACK.

And so, my CONTENT strategy – in this case – blogging strategy is based on my ideal customer’s questions and challenges.

By the way, this was how my membership business finally took off, too.

I offered an under 24-hours tech support to online entrepreneurs and replied to their questions and challenges with video content (my YouTube content strategy).

Essentially it starts off as a tech Q&A on-demand membership.

I documented that YouTube content and monetization strategy on my Dot Com Truths Blog.

How did I document and write that blog exactly?

What was my content creation process for it?

It is staring you right in the face…

But more on that later…

When I started out, I didn’t have any customers and barely any email subscribers.

So I went to other people’s Facebook groups where other entrepreneurs hang out.

I found questions or challenges in other people’s posts that I felt I had something meaningful to say.

And I replied with my thoughts to that question.

I did this a bit randomly.

Slowly I noticed the common questions I saw people having were to do with technology, software choices, funnels, etc.

So I started learning this world more and more.

When engaging in the Facebook group, I’ll let people come to talk to me and I’d offer to hop on a Zoom call.

I just did random free consults.

I didn’t even have a service per se to sell.

Just affiliate stuff.

One day one of the people in these random calls asked me if I know anyone who can build a Shopify store and that’s how I ended up landing my first client as a website builder.

That’s a story for another day though.

Back to social media content creation.

As I got better in my niche, I was able to provide my value and my comments in the Facebook group became way more engaging, longer, more helpful.

I realized that my ultimate blogging strategy isn’t on my own website…

My blogging strategy is done inside the comment section of other people’s Facebook groups!!!

So when I write a comment, I treat it like a mini blog.

I’ll give you the most recent example:

I kept seeing people post the same question in the systeme.io Facebook groups (official and unofficial) where they said that their email is sending after someone subscribes and they don’t know what they are doing wrong.

Without seeing their screen, I can’t help.

But after fixing this issue several times, I was able to write a simple troubleshooting checklist for anyone who asked that question.

Naturally, this checklist has 5-6 bullets, and all of a sudden my comment section is 8 sentences.

That’s like a mini-blog right there.

And so many more people are going to see this comment (100s of people, probably).

Whereas, if I just wrote this checklist on my own website blog, chances are it will be in the digital wasteland that is known as the internet.

No one will see it.

But that mini-blog, is visible in the FB groups and 100s of people are seeing it.

Repeat that concept of social content in other people’s groups, and write a lot of “mini-blogs” on things you understand and can add value – and people will start noticing you.

I dive a lot deeper into this strategy in this blog post called “Finding More Customers”.

Sometimes, I also write detailed posts to help add value and educate.

There are opportunities where it is appropriate.

Most people do it and it really comes across salesy.

Maybe I do that too sometimes, but I try not to.

I try to make it relevant.

For example, when I crossed 100K in my first year in Kajabi, I posted a celebration type post of crossing that milestone.

That’s an opportunity.

And I did a little analysis to review why and how this came about.

Upsells and order bumps was a key strategy that I used to make that happen.

So I wrote a post in the Kajabi Facebook group which got a lot of engagement and it was educational about the topic of upsells and order bumps.

As a result of this post, lots of people commented too, asked questions, and I simply engaged in the FB post and wrote “mini-blogs” in the comment replies too.

When the engagement died off, I took that post and all the comments and my answers, and turned that content into a blog post which now lives on my website and is my detailed post educating people about my upsell and order bump strategy.

So let’s recap the social content and blogging strategy:

I respond extensively to comments/questions/posts in other people’s FB groups, practically writing “mini blogs”.

The good content, I save and convert into blog posts and other content.

“Other content” being YouTube videos, Instagram posts, Instagram stories for highlights, Text Automations, FB posts, and emails to my list… but I’ll save that strategy to a totally different email on content repurposing. (although I gave a taste of it on this YouTube video to do with Content Repurposing).

Let me ask you a question:

Why do I go to other people’s Facebook groups?

The answer: Because the secret to finding more customers online is to get in front of other people’s audience!

Now, ranking on Google requires content publishing and backlinks.

What if you can combine the BACKLINKS creation and potentially find more customers at the same time… would that be interesting to you?

If so, this is the next phase of my blogging strategy.

Firstly, what is a backlink?

If someone else has a website, and they link to your website, that is called a backlink.

Have you noticed that pretty much everyone links back to the most popular websites in the world?

Facebook, Instagram, YouTube, LinkedIn. We all give these websites a backlink on our site.

The internet is kind of like a popularity contest of backlinks.

The more websites link back to your website, the more traffic Google gives sends your way because the algorithm assumes you must be more credible.

So how do you get people to link back to your site?

There are traditional SEO strategies for it if you want to speed up the process.

There are paid services you can pay for where SEO agencies work exclusively to get you backlinks.

My strategy is slow and steady, and slower than the traditional SEO backlink build-up strategy.

But, it gets you in front of other people’s audience at the same time.

Here is how it works:

Instead of trying to get backlinks (a tedious boring process…), I simply let it organically take place through my usual client acquisition strategies of making myself known…

I either reach out to podcast hosts to be interviewed, or they invite me.

When anyone invites me, I always say YES.

Even if it is someone's first episode.

Firstly, I am grateful someone wants to interview me.

Secondly, with every podcast episode I am interviewed on I gain a connection with the interviewer.

Thirdly, with every podcast episode, I get to practice my communication skills, my messaging and the clarity of the value I can add.

By being a guest on someone else’s podcast, you have a chance to get exposure to their audience and be positioned as an authority.

This is a patience and consistency game.

In the best-case scenario, I had an instance where the podcast host literally paid me for my services right after the episode was recorded.

I don't even know if they published the episode of not...

In another scenario, I also had a customer in my membership and paid for my Landing Page Challenge and 1-on-1 services and I know for a fact they found me from a Podcast interview that was shared on LinkedIn, OVER A YEAR LATER and that's when they became a customer.

Getting invited on other people's podcast is another great way, and has a side benefit to getting backlinks because a lot of these podcasts have a website and they embed the podcast on their website.

If you google "Eran Bucai Podcasts" you'll find other people's websites listing the podcast and a link to my website.

Not always, but sometimes.

And you can always ask for that to happen as well - it is a perfectly reasonable request.

Some have a very basic podcast that they just publish to Spotify or Apple Podcasts and that's it.

Some have a website purely dedicated to their podcast interviews (those are the best for backlinks).

Not only you build a connection with the host, you also get exposure to their audience, and you usually get a backlink.

Do an 2 episodes a week, that's 100 backlinks a year.

Backlinks or no, it's a great strategy to get your name out there.

And these backlinks will help you with ranking your own site.

You can also request a copy of the recording of that podcast interview and post it to YOUR website, YOUR Podcast platform, and YOUR YouTube channel.

Virtual Summits is another great way to get in front of other people's audiences… although it usually doesn't result in a backlink…

For example, I've been invited to be a guest speaker in a summit where talked about “Sales funnels in plain English” which was converted into a YouTube video.

A virtual summit might not get me a backlink, but I'll get exposure at the worst case scenario.

And maybe I'll even get a copy of that interview, and at least be able to showcase that interview on my own platforms too.

For example, I can perhaps post that summit interview on YouTube.

Why YouTube?

That's the next chapter of my strategy:

One of the easiest and fastest way to rank on Google isn’t actually to rank on Google…

But to rank on YouTube.

I have an entire course dedicated to this topic called “YouTube SEO: How to rank on page 1 instantly”.

This is something I’ve heavily worked since the middle of 2021 when I first launched my tech support membership.

Whenever I get a questions from someone who is in my membership, I try to answer it with a YouTube video.

Depending on the video, I may also turn it into blog post or an FAQ.

In the perfect world, every one of my YouTube videos will be part of one massive library of blogs on my support/blog website, faq.eranbucai.com.

This is something that I tried hiring for in the past and have yet to find someone to take care of this for me without me having to think about it, at the price point that makes sense to me.

For now, I’ve invested my time in writing these types of blogs for specific YouTube videos that are really valuable for me to create a piece of content for.

An example of that is my blog about creating an online course, step-by-step.

I have a YouTube video, Instagram post and a blog, on this topic.

The goal of the blog is to provide value to the types of people who may become customers and hopefully get them on my email list.

But how?

That’s the topic of the next chapter…

It is rare that someone will become a paying customer right away.

It is also rare that someone will read a blog and pay you something right away.

It takes time to nurture.

Blogs are typically content-based, not conversion based (i.e. you aren’t trying to sell something and get someone to buy something right there).

You do want to have a conversion.

But the conversion from a blog is to an email subscriber, not a buyer.

The way I do that is by offering a relevant free gift that is relevant to the blog or a generic strategy that I’ll tell you about in a moment (and is my best source of email subscribers).

An example of a relevant free gift I have is included in my blog post about Pretty Links.

The blog educates someone about pretty links, what they are, why they are important, how I use them, etc – and then I let them know I created a software to help create pretty links which is 100% free.

That gets people to that software home page, LinkRedirect.io, and they join my email list from there.

That’s a unique example of a lead magnet.

It can also be other things that are a lot simpler like a simple PDF as a lead magnet too.

I have that in my email marketing blog where I offered a free PDF, “9 email marketing tips to help with your open rates, deliverability and sales”.

Now, that’s the specific list-building strategy to convert a blog reader to an email subscriber.

But the generic way I get that email subscriber is a simple list-building strategy called “an exit popup”.

On every blog post, when they try to leave that blog, I have an exit popup that comes up and it says “don’t leave empty handed!” and I offer 3 freebies.

I get new email subscribers every single day from that.

The exit popup strategy is something that is often missed when people set up their landing page and I think it’s a mistake.

I offer an exit popup template in my Dot Com Truths Plus Membership.

This brings me to the next chapter to bring us full circle on this blogging strategy.

There is no question that my relationship with my email subscribers is the primary source of sales.

I have people who have been on my list for years, and continue to open and read my emails.

Sometimes they don’t buy, sometimes they do.

But if someone is staying on your list for months and years, and continue to open your emails, surely there’s some value in what you send… right?

Well, I have done a little survey some time ago as part of my “unsubscribe email strategy” and received a lot of great replies on why people are on my list.

You can read about on Instagram with not just one, but two posts.

Sometimes, I take a few days to document a brand new piece of content as a topic that is like a pillar content.

And I write a comprehensive email with that topic which is purely educational.

Example?

The blog you are reading right now...

This time I chose “My Blogging Strategy”.

I sent this out as a email first.

Knowing that this content will be turned into a blog post later on my Dot Com Truths Blog.

And that blog post will have…

You guessed it…

An exit popup!

That way, I preserve the content that I sent to my list ONCE but turning it into EVERGREEN content that lives on my blog forever and has the ability to continue grow my email list at the same time.

What makes it powerful isn’t so much the searchability of it though, although when it happens, that’s a bonus.

It’s the fact that it is now a digital asset that can be shared again and again and again.

And by the way…

There's another little bonus tip to this strategy, something that dawned on me while I was drafting this email (it's taken me WEEKS to put this together…)

The bonus tip is to take a blog post and record an extensive YouTube training video on it based on the written content.

And publish that YouTube video AT THE SAME TIME at the blog, and tell people “if you have questions about this blog or you got value from it, please leave your question or comment on my YouTube video.”

That is exactly what I did in my recent Affiliate Marketing Blog and YouTube video.

That way I get people in my warm audience (my email list) to watch my YouTube video (Watch time, one of the most important metric in YouTube SEO), AND comments, which not only a powerful way to boost the video with the YouTube algorithm, it also serves it excellent social proof for strangers who find me on YouTube and aren't sure if they want to pay attention to a long video from someone they never heard about - but the comments provide that social proof.

So there you have it: Quantity and quality of content is the secret behind being able to acquire customers with almost no manual effort on my part.

Creating so much valuable content that someone can literally consume it for days without ever having to speak with me and coming out the other side saying “I want to buy from this person” and actually do it and get tremendous value from doing so.

Let be bring it all together now:

Remember that “strangers to customers” process I talked about?

Well, to get people from being a stranger to a customer, you need touchpoints.

All these high-quality blogs, my YouTube videos, my lead magnets, my email sequences, these are all AUTOMATED touch points because they are already created.

They are now what I consider as “digital assets”.

And I can share these with ease with new people who come into my world.

Because someone new to my world who knows nothing about me might have seen me on YouTube or in a FB group or on a Podcast and I always encourage people to email me or message me directly.

Come say hi.

And they do.

The questions they ask is often the same questions or challenges or situation that dozens if not 100s of people have asked me before…

And I already documented my answers and advice and expertise in extreme detail through my various content online, aka digital assets.

Someone emails me or send me a message.

I ask them what is their business or idea for a business?

They tell me about their story and how they want to create an online course (for example).

Great!

I have a step-by-step detailed blog from A to Z on how to do that.

And I share that resource.

They read it, they like it, they go to leave and they see an exit popup with some free gifts.

They enter their email address and get added to a 7 day email sequence.

Over the next 7 days they get to know lots more about me, my brand, and what I do.

They join my general newsletter and one day they receive this HUGE email about blogging with a strategy they never heard of before.

They remember that they saw some blogging course for $997 but instead this guy gives all his blogging secrets for free in an email.

And not only that, he records a video based on that email and creates an audio podcast for it too so anyone can consume the content in whatever way is convenient for them.

If you got this far - wow - thank you so much for taking time out of your busy day to read my email.

I know it is not short…

I would LOVE to hear your feedback to it.

Was it helpful?

Was it interesting?

Any suggestions on how to improve?

I may or may not do a YouTube video that is as extensive as this email.

But this blog post will serve as the training that I covered on the topic of BLOGGING inside my TRAFFIC COURSE.

Thank you for reading!

Eran Bucai