My YouTube channel recently got approved for the YouTube partner program and I want to show you my YouTube content strategy behind the scenes of how it works.

This is a very unique strategy.

It has nothing to do with the YouTube algorithm.

It has nothing to do with my competitors.

It has (almost) nothing to do with keyword research

This strategy makes it possible for you to get paid for your YouTube content before you even create it.

A little bit of backstory:

In April 2020, I launched a tech support membership where I basically have given people access to me personally and being able to tap into my knowledge and expertise and get support with their tech struggles.

When I launched the membership, the idea was to stop creating free content.

I am okay with creating content, but I want to get paid FIRST for creating this content.

So instead of creating content that is viral or trendy, I create content based on questions from people who actually PAID ME to answer their question and share my knowledge.

They get their answer in under 24-hours, as I record a video for them on Loom and send them the link right away so they get immediate service.

Then the Loom video link goes into a project management pipeline for my video creation process.

I use a project management tool called Blue.

My video editor gets assigned the video to edit.

She edits the video and submits to me.

Once I approve it, it goes to the next step of the pipeline which is my YouTube channel SEO virtual assistant.

He then uploads the video to YouTube, does all the specific steps requires to maximize exposure and optimize a video as explained in my YouTube SEO how to rank on page 1 instantly (btw you can grab that course for $19 right now before the price goes up).

Once he uploads it, it goes to the next step of the pipeline which is "ready for blog" which is a process to take that video and add it to be part of a blog or support document which maximizes my SEO strategy.

You can find 100s of support documents on faq.eranbucai.com, majority of these are created based on questions from paid members in my tech support membership.

As the questions are repetitive and consistent with specific tools, I start to create playlist on my YouTube channel which are specific to the various tools I support.

I have a playlist for Searchie, Kajabi, Systeme, Zenler, and adding more with time.

Now people are finding me on YouTube, who are specifically looking for answers to questions about these specific tools and slowly but surely I become the "go-to" YouTube channel for these topics.

Or at least I am gaining some form of traffic and audience building as a result of all this content.

When I first got started I did all this work on my own.

Slowly but surely I built up a large library of content.

This in turn also meant that there are lots of questions that now get asked that I already answered previously and do not need to answer again.

This enabled me a year into my membership to hire our virtual assistants to be able to take care of the questions from new members.

Since I already answered a lot of the questions and these are repetative, I unknowingly replaced myself out of the process of answering questions because they are mostly done.

This does not mean that there are no more questions to answer.

There is always more.

But the beauty is that these videos become digital assets that in turn grow my audience in addition to serving my existing audience.

These videos also inevitably became the training for my virtual assistants so they can learn their role!

Even though the membership is low-ticket, there is tremendous value in having paid customers who feed you with content ideas and enabling you to get paid to create content.

Pro tip:

When I record the video answers to my member, I never say "Hey Bill, thanks for your questions..." or some such.

I always optimize the beginning of the videos to make it an evergreen piece of content for YouTube.

So I start by saying something like this:

"In this video I am going to cover ABC.... [challenge and question from my member]...

"This question came from one of my members in my tech support membership and I wanted to share this answer publicly as chances are there are other people who are interested to know how to solve [XYZ challenge]...."

Then I get into the solution and explain my answer or share my screen and show what the

solution is.

I end the video with a call to action which is specific to people learning more about my membership as well and do the usual YouTube outro/call-to-actions such as "leave a comment if you found this helpful" or something like that.

By doing that I have a few benefits:

- Raising awareness that I have a paid service

- Driving traffic to my website/channel

- Make my content searchable and evergreen

- Getting paid to create content instead of doing it for free

The key difference is I get paid to create content FIRST...

Instead of creating content first, in the hopes of getting paid...

This is one of the biggest perks in launching a membership if you are an expert on some topic.

Speaking of membership, if you want to learn more about how to launch one, I am opening the doors to my new "DCT Coaching & Templates Membership" on the 15th of February 2023.

It will only be open to join for 7 days, and the price will be $77/year.

This is a FOUNDING MEMBER PRICE.

Only available on that week...

So make sure you mark your calendar for that.

Note that this particular email is going to be further repurposed into a blog post or become a chapter in a much more comprehensive guide about content strategy which will be part of the Coaching & Templates Paid Membership.

So you definitely want to make sure you have marked the dates for the doors opening to that membership.

This email is very much a "coaching" type email.

But there is another aspect which is a "template" for the video creation and production process.

There is a lot more behind the scene to have a smooth running video production machine which will be shared as project management templates as part of the DCT Coaching & Templates membership.

In summary:

Get people to pay you a small monthly fee to ask you questions and tap into your expertise (a membership launch).

Answer these questions in a video format that is evergreen as a digital asset.

Give these answers to your customers right away.

Take these video answers and turn them into content on social media.

(By the way, it doesn't have to be YouTube, it can be Instagram Reels or some such, I simply prefer YouTube due to the SEO benefits).

Continue to answer questions from paid members and encourage more of these.

Continue to create content based on questions from paid members.

As you increase your cashflow, start hiring out help to edit and publish the content as well as to answer the questions that have already been answered.

(Automate, Systemize, Outsource)

Hope you found this blog helpful and valuable.

I'd love to hear your feedback by leaving a comment here.

Eran Bucai