This presentation was delivered in a Virtual Summit hosted by a software company called Vonza, which is an all-in-one platform.

While I am not a customer of Vonza, the presentation was just too good not to share as a blog on my website.

And so, I chopped the segement of my specific presentation and turned it into this blog post to help you launch your first website (DIY, Do it yourself).

A website is your online extension.

It lets you show up 24/7, building connections, marketing and selling, even when you can’t be physically present.

Think of it as meeting a customer in an elevator or a coffee shop: within seconds, they need to know what you do, how it’s valuable to them, and why they should stay interested.

If you are on a sales conversation with a prospect for an hour answering questions, you have to be present for that.

With a website, you can automate and systemize a lot of that so it works 24/7 without you having to be there.

People arrive to it, read the content and either subscribe for more content or buy from you.

It all depends on what you want the website to do.

Creating a website doesn’t have to be overwhelming or tech-heavy.

When you think of a website as an extension of your voice and personality, it changes how you approach DIY website design for your digital product business.

Here’s a practical, step-by-step approach to building a site that’s straightforward, effective, and an asset to your digital product business.

This is the exact 6-step framework I follow when I build any new websites for me or my clients.

What is the goal for your website?

Do you want visitors to:

Start with a single, specific goal in mind.

If you’re just beginning, focus on either growing an email list or inviting people to a discovery call.

Your site should always guide people towards taking the next step that supports your business objectives.

Create a page outline to stay clear on your content and flow.

For most new websites, you’ll only need a few key pages:

There are others, but you get the idea.

Avoid overloading your site with pages, especially at the beginning.

Keep it simple.

Compile all the assets you need to represent yourself effectively:

Organize these assets in a single document or file so they’re ready when you start building your site.

I personally love Google Docs and Google Sheets.

Most modern website builders work within a framework of sections, columns, and elements:

When you are looking at a website you love, the one that inspired you, try to evaluate what are the images, what are the rows, how is it broken into sections, etc.

This is the hard part where usually people get stumped.

Essentially you are trying to answer the question, "How did they build this website?"

And then you follow that process with your own.

Using that as an inspiration.

I have done that with Amy Porterfield's sales pages, landing pages and more and create my own templates based on that to help me build my own pages with speed.

Now it’s time to bring everything together.

Follow the layout ideas from your inspiration sites, and leverage your builder’s tools to customize your sections, columns, and elements.

If you hit a tech block, consider working with a professional through a “done-with-you” service.

This option gives you hands-on guidance in real time, helping you build confidence and learn essential skills.

When you are starting out, you are going to encounter all sorts of new terminology that will be foreign to you.

Just like a new language.

I have created a glossary to help with this.

Click here to download the free glossary

With these six steps, you’re not just building a website—you’re creating a digital storefront that showcases your voice, connects with visitors, and achieves clear goals.

Focus on simplicity and clarity, and you’ll create a site that’s a true asset for your digital product business.

Don't try to build anything massive at the beginning.

Start simple with a list building funnel.

Then grow from there.